Marketing Your Service Business
Ian Ruskin-Brown
Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.
年:
2006
出版社:
Thorogood Publishing
语言:
english
页:
283
ISBN 10:
1854183168
ISBN 13:
9781854183163
文件:
PDF, 5.15 MB
IPFS:
,
english, 2006