Monster loyalty : how Lady Gaga turns followers into fanatics
Jackie Huba
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.
种类:
年:
2013
出版社:
Penguin
语言:
english
页:
214
ISBN 10:
110163099X
ISBN 13:
9781101630990
文件:
EPUB, 2.73 MB
IPFS:
,
english, 2013