The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure
Vanita Kohli Khandekar
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
年:
2019
出版:
1
出版社:
Penguin Random House India (
语言:
english
页:
215
ISBN 10:
0670090794
ISBN 13:
9780670090792
文件:
PDF, 1.38 MB
IPFS:
,
english, 2019
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