Manage the Media: Don't Let the Media Manage You
Holstein, William J.
A veteran business reporter explains how companies can strengthen ties to the press and how to manage those relationships effectively over the long-term, in a helpful handbook that explains how to put press relations first, build and maintain positive relationships with the media, sharpen one's PR skills, and more.
年:
2008
出版社:
Harvard Business Press
语言:
english
ISBN 10:
1422121488
ISBN 13:
9781422121481
文件:
PDF, 11.14 MB
IPFS:
,
english, 2008